Good Things Come in Small Packages

Today my daughter and I had a wonderful customer experience at a local auto repair shop. I want to share my experience by publicly giving a big thumbs up to John's Auto Repair in Birmingham, Alabama.

As I sat at the red light at the intersection of Valley Street and Shades Crest Road the small, quaint owner-run shop didn't appear to be anything special. I pulled into the crowded parking lot and it was obvious business was booming for this seemingly small time shop. I approached the office door and a man walked out of the shop area and greeted me. I noticed the name on his uniform said "John" as he wiped his hands on a shop towel. I was impressed that less than two minutes after arriving I was already talking to the owner. I introduced myself and informed John that we had called the day before. I didn't even finish my sentence before, he said "yes, about replacing the serpentine belt on a 2005 Nissan Altima." Impressive - personal service - I love it.
 


The three bays were full but John asked me to give him just a few minutes and he would be right with us. We walked into the office, where we were greeted warmly again by a woman behind the counter, who I believe may have been John's wife. We sat down and not more than 5 minutes later, John entered and asked for the keys to the car. He then walked outside where he looked under the hood and then came back inside to talk with us. Short and sweet…John said it would take no more than 45 minutes to complete the job.


We left John and his team to work on the Altima and returned about an hour later. As we pulled into the parking lot, there sat my Altima in the parking lot - work completed. John emerged from the shop to greet us again as we walked toward the door. They had replaced the belt without complication. What was most surprising was he didn't try to sell me anything extra! He advised me of other services we might wish to take advantage of in the future such as oil changes, etc. and that they could perform any repair needed.



John accompanied us into the office where we paid what I considered to be a very fair price. Combine fairness, promptness and kindness with a job well done and you've got the exceptional customer experience. John wished us a Happy Thanksgiving as we got ready to leave. I feel very comfortable and happy to recommend John and the good folks at John's Auto Repair for your future auto repair needs. I plan to be a repeat customer!

Rexanne Smith
Queen of Cars
www.queenofcars.us

The Low Down on Catering to Women

Rexanne Smith

Queen of Cars

It has become a well known fact that women dominate consumer spending.  Other interesting facts include the following:

1)      Women make up just half the population.

2)      Over 85% of consumer purchases are made by women and women influence at least 80% of auto purchases.

3)      Women make 65% of new car purchases.

4)      Women make 91% of new home purchases.

5)      Women make 63% of all online purchases.

As you can see, women play an important role in the success of businesses and because of this an extra effort should be made to understand women and why they buy the way they do. This brings up the age old question…..What DO Women Want?

I read a book recently and one of the statements contained therein really stuck with me.  “Within the rich details of women’s conversations are the road maps to what they need and want.” How true this is! For businesses to reach their full potential and highest level of success, they MUST pay close attention to the female buyer.  An understanding of women and their buying habits will ultimately increase their profitability.

What does this mean for the female consumer?  Women WANT to shop with businesses that understand what they want and need.  Women WANT to shop at stores that reach out to them in a meaningful way.  Women WANT to do business with those which they can establish a relationship.

There are differences in female and male brains.

Reaching out to women doesn’t mean businesses need to think PINK (as in the color). Women are looking for something substantially more meaningful.  FACT:  There is no unisex brain.  Scientific Facts:

1)      Men’s brains are 10% larger than women’s. Despite the size difference men and women have the same number of brain cells. Women’s brains are simply packed more densely.

2)      Men do, however, have more gray matter: the stuff that gives the brain its intellectual processing power. This helps them in areas of logic and numbers—straightforward tasks that have only a few variables.

3)      Women’s brains make up for this discrepancy by having more white matter: the connective tissue that lets messages travel from one section of the brain to another. They also have stronger connections between the two brain hemispheres.  This white matter helps women focus on the big picture and create connections between seemingly-unrelated information, because it can assimilate a variety of information from different parts of the brain.

Think about the way we speak. Men tend to stick to one topic at a time. Women’s conversations scatter all over the map, touching on one subject after another in a seemingly endless web of opinions, situations and feelings.  Because of the differences in our brains, women and men think, buy, interact and REact differently.  Women require more details to make a purchase.  They buy not just based on immediate need but how well they think the product will fit their needs a month and even a year down the line. Women may ask family, friends or neighbors to offer suggestions.  Their brain’s abundance of white matter makes it easy to analyze all these different pieces of information and weigh them against each other.

Because women want and need more information, this benefits a business where the male buyer is concerned too. Isn’t it far better to provide more information than not enough? Isn’t a business more prepared?  The goal is not to divide male and female consumers. It’s to understand their different buying styles, once and for all, and reflect both in marketing materials.

Understanding women’s different thinking styles, behaviors, beliefs, and values will bring more women to businesses that share this viewpoint.  These same women will form bonds with those businesses that go the extra mile to understand what they want and need.

Rexanne Smith

Queen of Cars

(478) 227-2445

www.facebook.com/alcarqueen

Be Smart, Be Aware and Be Prepared

Common Car-Buying Terms

~ Understanding Car Talk ~

The car business has a language all it’s own; you even might think it sounds like a foreign language. Not understanding the terminology makes car-buying even more stressful and may put buyers at risk for spending more than they should. Let’s take a look at some of the most common car-buying terms and what they really mean.

Addendum Sticker - This an added sticker that is often placed to the side of the manufacturer's sticker that lists extra options or equipment that the dealer is charging for above and beyond the MSRP or retail price.

Amount Financed - This is determined by multiplying the purchase price by the interest rate. Next, subtract that amount from the purchase price. Then add state taxes to that amount and subtract the down payment. AF = purchase price – (purchase price x interest rate) + tax – down payment.

Annual Percentage Rate (APR) - Also called a finance rate. This is the interest rate on a loan; the percentage a lender charges annually for the use of its money.

Dealer Holdback - A small percentage of a vehicle’s cost that a manufacturer pays back to a dealership after the vehicle has been sold.

Dealer Incentives - Special offers from car manufacturers to their dealers --which are usually passed on to the customer to encourage sales in a slow market or when excess inventory builds up.

Dealer Invoice - The amount a manufacturer charges its dealers for a car.

Dealer Prep Fees - Charges that are added to the purchase price of a new car to cover the cost of preparing the vehicle for sale after its transport to the dealership.

Destination Charge - The amount charged for transporting new cars from the factory to the dealership.  

Documentation Fee (DOC) - Charges intended to cover the cost of processing the paperwork involved in the sale of a car.

Down Payment - Cash paid up-front by a borrower to reduce the amount financed in a loan or lease.

Extended Warranty - An agreement to cover certain specific services beyond the life of the factory warranty.

Finance Rate - This is the interest rate on a loan; the percentage a lender charges annually for the use of its money.

Gap Insurance - Insurance that covers the difference between a vehicle’s depreciated value and the amount owed on it in case it is stolen or totaled (a difference the owner would otherwise be required to pay).

Monroney Sticker - The “window sticker” or price tag on a new vehicle.  This sticker lists MSRP price, standard features, optional features, retail price, VIN, color, etc.

MSRP - Acronym for Manufacturers Suggested Retail Price. This is what the vehicle listed for on the Monroney Sticker.

Out-the-Door Price - An OTD price includes tax, title, license, any and all fees. Iit's the bottom line of what you're going to pay.

Prepayment Penalties - Charges for paying off a loan early.

Pre-Qualify - To have a lender confirm you are eligible for a loan.

Principal - The amount borrowed.

Rebate - A partial refund on a new car purchase offered by the manufacturer or dealership. Can be deducted from the purchase price of refunded by mail after the sale has been completed.

Subprime Loans - Loans given to borrowers who represent a higher risk. Typically include a higher interest rate and down payments.

Term - The length of a lease or loan.

Trade-In Value - The price a dealer will pay for your current car when selling you a new one.

Upside Down - When you owe more on a loan than your vehicle is worth.


Doing your homework and learning “car talk” will enable you, the buyer, to better negotiate with the dealership.  Remember - be smart, be aware and be prepared!

Rexanne Smith
"Queen of Cars"
alcarqueen@yahoo.com
www.facebook.com/alcarqueen

Hustlers are Everywhere; Females Beware

According to fraudguides.com auto repair complaints make up the largest group of consumer grievances. Most women know little about car repair. That alone makes us easy targets for unethical people looking to make an easy buck.  Q:  What's worse than a woman being scammed by a mechanic?  A:  A teenage GIRL being scammed by an unethical mechanic!

My 17 year old daughter is very good about taking care of things on her own. Sometimes I think she's a grown-up in a girl's body.  She is very independent for her age and I'm thankful she has a good head on her shoulders.  She gets her own oil changed, has her tires rotated and balanced and has even purchased new tires on her own.  Recently, she noticed a noise coming from the front passenger side of the vehicle when she applied the brakes.  Being little Miss Independent she took the car by a local Express Oil Change and Service Center where they performed a free brake inspection.  They printed out a quote for her which totaled $271.72.  According to the technician that performed the inspection, the rotors had hot spots and the brake pads had only 10% wear left.

10% - Doesn't sound like enough to me.  I certainly didn't want one of my "babies" driving around on 10% (lol).  I decided to have it examined again by someone different before letting her drive it.  This time, I would be right in the middle of it - I wanted to see these rotors and brake pads for myself.  Take a look:

The brake pad on the left is the one taken off the car.  See the groove in the middle? It should be deep like the new one (on the right).  Instead the entire surface of the old pad is almost smooth. You can barely feel the groove when rubbing your finger across it.  The new pad also has a rough texture and you can see the old one (on the left) is shiny and slick. This old brake pad did not have 10% wear left - it was much less.

Also, there was nothing wrong with the rotors.  According to the technician, there were "hot spots" on the rotors.  In order for there to be hot spots, the metal on the brake pad would have to rub against the rotor. There were no groves or worn places on the rotors.

The estimate for the parts for the front rotors and brake pads from Express Oil Change and Service Center totaled $183.73 (does not include labor).  This estimate included parts that the car did not actually need (new rotors).  Actual cost of parts (brake pads) from Advanced Auto Parts - $34.99.  Our car has wonderful brakes again and for a fraction of the cost.

Does this sound like someone trying to take advantage?  Clearly......this is exactly the kind of thing that gives auto repair centers, etc. a bad name. Perhaps Express Oil Change and Service Center should have considered that this young girl wasn't solely responsible for the upkeep of her car.  PERHAPS they should have considered the consequences before trying to HUSTLE a young girl out of her money. My job here is done.....be careful ladies (and teenage girls) - there are wolves out there in sheeps clothing. Be smart and investigate further to minimize your chances of being the victim of unethical sales tactics.

Rexanne Smith
Queen of Cars


  

The Nissan Rogue is Nissan’s entry-level volume small crossover. The name may seem odd but it reflects its personality. The Rogue is independent and has a …swagger about it. It’s fun to drive and aggressively styled. The Rogue adds a new dimension to the small crossover segment, satisfying both the functional and emotional needs of its owners.

What the press says….


“…Thanks to its stylish sheet metal and agile road manners, the Rogue isn’t like most compact crossovers. The steering is light during low-speed maneuvers, yet weights up reassuringly at speed. And the suspension takes bumps in stride while also providing a reassuringly stable attitude through the corners. Unlike most rivals, the Rogue features high-quality, soft-touch dashboard materials that contribute to the relatively upscale feel of the cabin.” –EDUMNDS.com


~ What’s Hot ~

Powerful 2.5-liter double overhead cam 16-valve 4-cylinder engine

Available Intuitive AWD (All-Wheel Drive)

Xtronic CVT (Continuously Variable Transmission) with Sport Mode

Electric power-assisted steering

4-wheel vented disc brakes

Aggressive, sporty styling

Available High Intensity Discharge xenon headlights

Drive-oriented cockpit

Available fold-down front-passenger’s seat

Large glove compartment

Six Standard air bags

Anti-lock Braking System with Electronic Brake force Distribution and Brake Assist

VDC (Vehicle Dynamic Control) with Traction Control System

Available Technologies

Bose® premium audio system

SiriusXM Satellite Radio

Bluetooth® Hands-free Phone System

Nissan Intelligent Key®

Nissan Navigation System with NavTraffic

Around View® Monitor



What the press says….

“…the 2.5-liter four-cylinder engine provided plenty of pep. Acceleration was aided by Nissan’s Xtronic Continuously Variable Transmission (CVT) which provided smooth and consistent shifts in all driving conditions.

…We found that winding, curving back-country roads were easy to negotiate, thanks to the electric power-assisted steering, and the suspension kept body roll well under control.” –KELLEY BLUE BOOK (KBB.COM)



The Nissan Rogue sounds great, right? But how does it stack up against the competition? Let’s take a look at the Rogue’s two strongest competitors – the Honda CR-V and the Toyota RAV4.

Honda CR-V

The Honda CR-V is available in three trim levels with a 4-cylinder engine and front or all-wheel drive. It offers traditional styling and functional utility, but it lacks the aggressive, sporty styling and advanced features offered by the Rogue.

The Honda CR-V is a capable contender, let’s look at some of common statements from shoppers and see how it really compares.

“The CR-V is the best-selling small crossover.”

Response: “Best-selling” doesn’t necessarily translate into best vehicle. In fact, the Nissan Rogue offers several features you won’t find on any CR-V, including Xtronic CVT, HID xenon headlights, Intelligent Key, and Around View Monitor. CR-V does offer a rear-seat DVD entertainment system – but buyers must choose between DVD and navigation, as Honda does not offer a CR-V equipped with both.

“CR-V has spacious passenger and cargo areas.”

Response: Most of the 2012 CR-V’s interior dimensions are less than the model it replaces. While CR-V’s numbers indicate more overall passenger volume and cargo capacity, the Rogue has its own functional advantages such as a much deeper glove compartment and available fold-down front-passenger’s seat. In addition, the Rogue continues to offer more front head and leg room.

“CR-V has more horsepower.”

Response: True, but you don’t get that power until 7000 rpm. Rogue’s power is available sooner at 6000 rpm. The Rogue also delivers more torque and features the innovative CVT. With Rogue’s horsepower, torque and transmission combination, drivers experience excellent acceleration and passing performance.


What the press says…..

“….there are real-world drawbacks to dog-slow crossovers. Run up on a surprisingly slow truck on the freeway, and you’d better have a long opening behind you in the left lane. When you pop out to pass and give the CR-V the boot, it’s going to need a lot oftime to get up to speed…Neither of the infotainment system’s two screens presents information clearly and the controls for both are obtuse. If this Gen-Y author couldn’t immediately figure out how to navigate a USB-connected iPod, you’ve got trouble.” --CARANDDRIVER.COM

“….it has what we think is the best rear-seat folding arrangement of any vehicle in this class….As for the rest of the 2012 CR-V driving experience, it’s absolutely nothing to get excited about…. Honda has fitted an electronic power steering system to the CR-V, and in this vehicle it fails to five the new model the confident handling feel that we expect from Honda.”

–THECARCONNECTION.COM

Toyota RAV4

RAV4 is Toyota’s small crossover, available with 2 or 3-row seating. It is available in three different trim levels with the choice of a 4-cylinder or V6 engine and front or all-wheel drive. RAV4 has the second-largest share of the small crossover segment. The Rogue, however, offers a comparable range of features, more aggressive styling and lower MSRP’s.

The RAV4 is another strong contender. Here are some comments frequently made by shoppers.

“RAV4 has an available 3rd-row seat.”

Response: Yes, it is but the tight space is only suitable for small children. Also, when the 3rd-row seat is upright, RAV4 has only 12.3 cu. ft. of cargo area.

“RAV4 has more 4-cylinder engine horsepower and an available V6 engine.”

Response: The difference in 4-cylinder horsepower is countered with Rogue’s higher torque rating for stronger acceleration. The V6 engine brings with it lower EPA mileage estimates, and the only real need for a V6 in this class of vehicle is if the owner intends to tow a trailer.

“RAV4 boasts class-leading interior space.”

While the numbers indicate more overall passenger volume and cargo capacity, the Rogue has its own functional advantages such as the available fold-down front-passenger’s seat and a more practical lift gate instead of a side-hinged rear door that makes curbside loading inconvenient. In addition, Rogue has more front leg room.


What the press says……


“While all the features are here, truly lackluster safety ratings punt the RAV4 to near the back of the pack among crossovers.”

–THECARCONNECTION.COM

“Interior has a budget feel; right-side hinge for tailgate impedes curbside loading; taller drivers are a tight fit.”

–EDMUNDS.COM



As you can see, it is well worth your time to investigate the Nissan Rogue further. Would you like to take a test drive? Call me – I’m at your service!



Rexanne Smith

Queen of Cars

(205) 989-4238

The Face of Today's Internet Customer

In the 1980's, nobody had heard of the world wide web. We weren't surfing the net for information, buying things online or playing games on facebook. In 1993 there were only 623 websites. By 1994 that number had grown to 10,022 and in 1995 the number rose to over 100,000*. The Internet continued to grow at lightning speed. By the end of 2011, the number of Internet websites exceeded 366 million.

We can all agree the Internet revolution took the world by storm. The birth of the digital age gave a whole new meaning to that popular slogan, "let your fingers do the walking" by instantly putting a wealth of information at our fingertips. The "face of the customer" evolved as well. The uninformed customer will soon be extinct as more and more people young and old continue to venture out in the world of the Internet. Today's customer is more often than not, educated about the product they desire. They have spent countless hours researching the product, reading customer reviews and comparing prices. The automotive Internet customer is no exception. This customer is armed with information, assuming responsibility for their buying decision.


The automotive industry has struggled somewhat with how to interact with their potential customers. The availability of so much information is continually changing the way dealerships not only obtain customers but also how they retain them. What many dealerships fail to realize is that the customer's focus is not solely about price. Customers want a reasonable price, transparency, consistency and to like you.

Price - It is estimated that a customers decision to buy generally follows the 20/80 rule. That means the customer is 20% focused on price and 80% on customer experience. This rule further validates the belief that the dealership must offer their customer a "complete package" type of experience. A low price is simply not all the customer is looking for, and a store that overlooks the importance of customer experience will lose out in the end.


Transparency - You can be sure that customers have a mental list of questions (perhaps even a written list) and they are looking for answers. They will not be satisfied with answers to only some of their questions. Remember, the Internet customer is looking for a dealership where they can get it all. If you aren't answering ALL their questions they will not be satisfied. Transparency takes away doubt and increases the customers feeling that they are being treated fairly.


Consistency - Dealers must provide a consistent environment both online and off. Say what you mean, and mean what you say! If a dealership provides an Internet customer with a discounted internet price, they better be prepared to honor it in the store. If the customer sees inconsistency they will become defensive and believe the dealership is being less than honest. Do you claim customers will receive excellent customer service? Best deals in town? The claims you make are promises to the customer. If you don't follow through with the promises you make, your store's reputation will suffer and customers will not believe what you say.


Is it love - When we get right down to it, customers are no different now than they were 20 years ago. The only thing that has changed is the way many of them go about collecting the information they need. Customers want to buy from someone they like. They want to work with an honest person and a place where they feel comfortable and welcomed. Do your customers leave singing "I Like It, I Love It, I Want Some More Of It"?


Today's customer can easily find out what other customers think about a business. The digital age has opened up a number of ways for customers to leave their feedback about their experiences. Are you leaving your customers with the right impression? Did you provide such an excellent customer experience that they will be your customer for life? Review sites are your personal report card. Your "grade" is a direct reflection of the effort you put in, your attentiveness to detail and the personality you displayed. If you didn't get an "A" maybe it's time for an honest evaluation of self.



Rexanne Smith
Queen of Cars

(205) 989-4238

2013 Nissan Altima

2012 Nissan Maxima

*http://smithsonian.yahoo.com/timeline.html

I Don't Need No Autozone

I am a proud Nissan Altima owner.  My Altima has been a pleasure to own, a joy to drive, and I have never been more happy with any vehicle I have owned. Besides normal maintenance, I have had little inconvenience out of my Altima.  My 17 year old daughter drives my wonderful little Altima and she called me Friday morning to tell me the driver's side, low-beam headlight bulb was out.  

Now I don't know much about vehicles.  I know how to check the oil, power steering fluid, windshield wiper fluid and tire pressure, but that's about it.  Still, I know enough that replacing the headlight bulb can't be that big of a deal, right?  I had her meet me at our local Autozone so that we could pick up a new bulb.  The guy at the counter was kind and had mercy on us "women folk."  Because he had changed out the headlight bulb on an Altima once before he offered to take care of it for us.  Out to the parking lot we went for what I thought would be fast and painless - NOT!  The poor Autozone guy struggled with changing the bulb. Twenty minutes or so passed before he was finished.  Are you ready? The headlight still wouldn't work.  He went in and got another bulb just in case the one he had just put in was bad.  Another 15 or 20 minutes went by only to find out the low-beam headlight still wouldn't work. With the hot sun beating down on us at mid-day, two bulbs and 40 minutes later we were all standing out in the Autozone parking lot seemingly dumbfounded.

The little Autozone guy suggested it was a wiring problem.  He had no more than said those words when a more seasoned Autozone man just coming back from lunch walked past us. He yelled out to him and then there were two......two Autozone guys and a headlight that wouldn't work.  We could almost make a song about this, right?  The "seasoned" Autozone man checked to ensure the bulb was in correctly.  He then, suggested they check the fuses.  Still, they found no reason for the non-working headlight.  They both agreed it must be a wire issue.  The little Autozone guy went back into the store to get a gadget so they could do a test to see if there was any power getting to the headlight. Test result - NEGATIVE - No electricity was getting to the headlight.  Nearly an hour had passed and all I had was two sweaty Autozone guys and a headlight that still wouldn't work.  They both agreed once more that it had to be a wire issue.

Hot and frustrated, I pleasantly thanked them for their time while making a mental note that my Altima was going to have to visit the mechanic. I was already preparing myself for the possibility that this could get expensive. I talked with our Service Department and was told to bring it in early Monday morning.

Over the course of the previous hour and a half, I had sent my boyfriend a text to let him know of my troubles.  Shortly after arriving back to work he sent me a text that he would look at it on Sunday and check the fuses again.  Gotta love google, right?  He had googled my problem and found a site where a Nissan technician had answered a question about another 2005 Altima with the same problem as mine.

Do you know how many fuse boxes are in your vehicle?  There was another fuse box on the passenger side that the Autozone guys had not been checked.  The problem all along was a blown fuse.  Cost to fix = $3.00.

This experience has left me more knowledgeable.  I now know how to check my fuse box, recognize bad fuses and replace them.  Thanks to the Autozone guys for trying, but a bigger thank you to my Jason for fixing it and better yet, showing me something else I can do for myself where my car is concerned.  I am woman, hear me roar  =)

Rexanne Smith
Queen of Cars

Pre-Order the New 2013 Nissan Altima

As if the sedan's chic, new appearance and its ability to get 38 mpg on the highway weren't enough to get you interested in the all-new, redesigned 2013 Nissan Altima, the automaker is increasing the odds with another incentive:  A three-year/45,000 mile complimentary maintenance program.

4-cylinder trim levels: 2.5 2.5 S 2.5 SV (available with Convenience and Navigation Packages) 2.5 SL (available with Technology Package) V6 trim levels: 3.5 S 3.5 SV (available with Navigation Package) 3.5 SL (available with Technology Package)

Now, there are a few conditions: You have to put down a $49 (refundable) pre-order fee on a new 2013 Altima by June 25, 2012, and the offer is only available to the first 25,000 customers. In addition, the entry-level Altima 2.5 Base model is not included, and customers must confirm their pre-orders with local dealers by July 9, 2012, then take delivery of their new rides by Oct. 31, 2012.

Even still, this program provides up to $700 in benefits, including:

·         No more than six engine oil and filter changes

·         No more than six tire rotations

·         No more than five replacements (three in-cabin microfilter changes, as well as engine air filter and brake fluid changes)

·         No more than 11 inspections

·         Tire Road Hazard Protection (not available in Florida)

·         A car rental allowance of up to $35 during the vehicle’s 30,000-mile service

Don’t forget, you also get a brand new Altima, too, with an MSRP that is expected to begin around $22,500 for four-cylinder models and $25,360 for those with a V6.  More information on pricing should be available soon.

For more information on pre-ordering {a new 2013 Altima|an all-new 2013 Altima|a new 2013 Nissan Altima} contact:

Rexanne Smith

“Queen of Cars”

Crown Nissan

(205) 989-4238

www.facebook.com\alcarqueen

Alabama Awaits the Arrival of the All-New Nissan Altima

Birmingham Alabama Nissan dealers are anxiously awaiting the arrival of the all-new 2013 Altima.  The Altima sedan is the focus model of Nissan’s lineup.  The Altima is the single largest demonstration of the Nissan brand attributes –trust, quality design, innovation and driving experience.  The Nissan Altima delivers unrivaled innovation and excitement.  It offers contemporary technology that sets a chic new direction for the midsize sedan segment.

Nissan has high hopes for the new 2013 Altima.  With added technology, improved fuel efficiency and a long list of standard features, Nissan has big plans to make the new 2013 Altima number one in its segment.  Look out Camry!  The Nissan Altima has been a major contender in the mid-size market for decades.  This is the year they plan to wow the competition and consumers alike.

The new 2013 Altima will still be available with either a 2.5 4-cylinder engine or a 3.5 V6. The difference in the 2013 engines lies in the 2.5 engine.  The overall mass of the 2.5 4-cylinder engine has been reduced by adding an aluminum exhaust manifold and by using a smaller starter motor and hollow cast centers on the camshafts.  These changes enhance fuel economy, reduce emissions and enhance power output.

Changes to the suspension and steering help improve dynamic performance and provide more comfort.  Premium name-brand shock absorbers help reduce road related noise, vibration and harshness.  The new hydraulic power steering system enhances fuel efficiency because it doesn’t depend on engine power.

Birmingham Nissan dealers are probably most excited about the new exterior and interior design and also the trim levels available on the new Altima. The all-new 2013 Altima sedan trim levels and packages have been revised and are as follows:

4-cylinder trim levels:

2.5

2.5 S

2.5 SV (available with Convenience and Navigation Packages)

2.5 SL (available with Technology Package)

V6 trim levels:

3.5 S

3.5 SV (available with Navigation Package)

3.5 SL (available with Technology Package)

The all-new exterior styling includes a wider, more aggressive stance, a longer sloping roof line and attractive chrome door handles and window trim.  The aerodynamic design reduces wind noise and enhances fuel efficiency. The new Altima also comes with a Smart Automatic headlights system which is much more intuitive.

On the inside of the new Altima, consumers will find all-new styling which includes soft-touch armrests and chrome, wood-tome or metallic-textured trim.  The NASA-inspired zero-gravity front seats reduce fatigue when driving long distances.

The new 2013 Nissan Altima has an array of standard and optional features that were previously unavailable.  These include Remote Engine Start, NissanConnect, Navigation System, Advanced Drive-Assist Display, enhanced Tire Pressure Monitoring system, Blind Spot Warning, Lane Departure Warning, Moving Object Detection and Pandora connectivity. 

As you can see the new 2013 Nissan Altima is going to be a breath of fresh air.  With advanced technology, enhanced performance and a history of being a reliable brand, the new 2013 Nissan Altima is sure to give Toyota a run for its money.

Rexanne Smith

Queen of Cars

(205) 989-4238

2012 Nissan Juke vs 2012 Hyundai Tucson

The Hyundai Tucson is Hyundai’s compact crossover SUV, built on a platform shared with the Kia Sportage. The entry-level GL comes with a 2.0-liter 4-cylinder engine and front-wheel drive. The GLS and Limited come with a 2.4-liter 4-cylinder and the choice of front or all-wheel drive.

The Hyundai Tucson is a stylish and versatile small crossover. The Juke, however, offers its own cutting-edge style and personality, along with advanced features and technologies that the Tucson can’t match.

Key Juke Advantages

• Turbocharged engine with more horsepower and toque
• Direct Injection Gasoline (DIG ™)
• Xtronic CVT (vs. 6-speed automatic trans)
• Available torque vectoring AWD (vs. conventional all-wheel drive)
• Available Nissan Intelligent Key ® with Push Button Ignition
• Available Integrated Control (I-CON) system
• Better estimated fuel economy (1)

Juke enhances the Nissan crossover lineup by providing an option for customers that desire a smaller vehicle that still provides a crossover “feel”. The Nissan Juke is a uniquely styled, high tech and fun to drive vehicle offering performance and eco-conscious attributes.

While the younger generation was thought to be the main demographic for the Nissan Juke, they have found it appeals to all age groups because of its unique expression of style and fun to drive spirit!

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Rexanne Smith

Queen of Cars

Comparing the 2012 Nissan Maxima against the 2012 Toyota Avalon

The Toyota Avalon is Toyota’s fanciest sedan. Avalon is aimed at buyers who are looking at full-size sedans, including the Nissan Maxima. How does the Maxima stack up when compared to the Avalon? The Nissan Maxima provides ample interior room, and it has more front leg room than Avalon. Nissan Maxima also delivers sportier dynamic performance and offers several comfort and luxury features not available on Avalon.

Reviewers say the 2012 Toyota Avalon offers plenty of comfort and space, but its high price and uninspiring performance make it less appealing than other affordable large cars.

The 2012 Toyota Avalon continues to offer a comfortable ride, roomy accommodations and more than enough power to get out of its own way. However, the automotive press generally agrees that the Avalon isn’t the most engaging car to drive.

The Nissan Maxima is the Nissan flagship that embodies Nissan’s best in commanding performance and workmanship: the four door sports car. It incorporates some of the most advanced technologies Nissan has to offer, while providing an enthusiastic sport sedan driving experience. Its strong heritage gives Maxima a loyal base of satisfied customers and repeat buyers.

The Nissan Maxima is currently classified in the Upper Middle Sedan market segment, although it is frequently cross-shopped with Lower Middle and Near Luxury competitors. Maxima buyers are attracted to its performance heritage, aggressive styling, and its luxurious, sophisticated interior.

Key Maxima Advantages

• More horsepower and torque
• Xtronic CVT with Drive Sport mode
• Available paddle shifters
• Vehicle-speed-sensitive power steering (vs. engine-speed-sensitive)
• Larger wheels and tires
• Available high-performance tires
• Available dual panel moonroof
• Available rear bucket seats
• Available heated steering wheel
• Available hard-drive-based navigation system1 (vs. DVD-based)
• Available NavWeather™2
• More front leg room
• Larger fuel tank

AWARDS AND RECOGNITION

For the fourth year in a row, Maxima has won the Residual Value Award for Best Full Size Car.

“The Maxima proves for the fourth year in a row that restrained pricing for a long list of standard features and luxury-inspired styling yields strong residual values.”

2012 Kelley Blue Book Best Resale Value Awards.

Maxima was named Best Full-Size Car. “Flagship of its corporate fleet, the 2012 Nissan Maxima melds sport-sedan
character with large-sedan practicality in an engaging combination that also puts it ahead of its competition
with respect to long-term value.”

Those that admire the Nissan Maxima are usually looking for excellent performance and aggressive styling.  Buyers want performance and a vehicle that is fun to drive. These buyers are also interested in a sedan that offers premium features. Does that sound like you?  If you would like to see if the Maxima is a vehicle you would like to consider, call me at (205) 989-4238 to schedule your no-obligation test drive.

Rexanne Smith

“Queen of Cars”

Crown Nissan, Birmingham AL